Digital Marketing

AI Content Is Short-Term Arbitrage, Not Long-Term Strategy

For a few hundred bucks, you can hit the big red “publish” button and use generative AI to write every article you’ve ever...

Data-Driven Strategies for Digital Agencies & Brands

Are you ready to revolutionize your marketing strategy? Start implementing AI today to stay ahead in the...

What’s Involved in a Technical SEO Audit?

Search engines are getting far better at figuring out and matching a searcher’s intent. That means that a big part of search engine...

I Asked ChatGPT to Write 5 Types of Sick Day Emails to Send to My Boss — Here’s What I Got

In 2023, I decided to run a half marathon. As any long-distance runner would do, I found a training plan and set out...

How Volatile Are Search Results? — Whiteboard Friday

So this chart was looking at the percentage of positions that had one...

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